Chairperson Robert W. Mullaly, Ph.D. and GWBC Vice President Terri Melle-Johnson signed what they collectively see as natural fit for both companies. “Our mission”, says Dr. Mullaly, “is to be the most current and effective international nutritional and physical activity health education resource for gatekeepers of children”. He further elaborated by saying, “Greenwise Bankcard will help us in promoting our cause at the point of sale through their merchant service program so that we may steadily improve our programs in educating parents in the overall nutritional and kinesiology health care knowledge and decision-making processes for expecting parents, parents, grandparents, teachers, and health care professionals. We are excited about our long-term partnership with GWBC and believe they will help meet us meet our long-term vision”.
Ms. Melle-Johnson sees the NCOF partnership as meeting the GWBC mission as well, “Our partnering with NCOF aligns us with an important international community oriented foundation focused on children’s health issues especially on the hottest global healthcare topic, namely childhood obesity. GWBC is very excited about the long-term fundraising relationship with NCOF”.
As funding for many charitable organizations has been severally reduced, the Greenwise alternative point of sale fundraising can help bridge their financial needs and gain more community support for their cause. Greenwise Bankcard merchants may participate in electronic point of sale fundraising for national and regional branded charitable organizations such as American Heart Association, Child Rescue Network, Kids in Distress Foundation, and National Wildlife Federation.
Donate Wise Now® offers cardholders (making a credit or debit card purchase) the option to donate at the point of sale to select nonprofit organizations registered with Greenwise.
Donate Wise Now® alleviates “donor frustration” allowing the participating merchant to change the charity offered to cardholders at any time. For example, a merchant can elect to raise funds on behalf of the American Heart Association as the charity one month and then switch to a different registered charity the next month.
“The greatest gift any parent can pass along to their children is the knowledge of healthy nutrition and proper physical activity translates into a life time of real happiness, and our new partnership with GWBC will help deliver that message on a global basis and help us raise the necessary financial support from participating Greenwise merchants”, said Roland Regan, President of NCOF.
Through the Greenwise merchant service, patent pending, DonateWiseNow® program participating merchants now will be able to “prompt” their customers to discretely donate $1 to the NCOF and opt-in to a paperless receipt at the same time. Being green now means that customers can elect to not take a printed receipt but rather have their receipt accessible in an online, secure repository at www.planetreceipt.com.
